Get the Secret Sauce

Get the Secret Sauce Each Month to Building Your Amazon Brand from Scratch

Each month we'll deliver you a brand new class walking you through, step-by-step, the content-first strategy we’ve been using for years to develop multiple 7-figure Amazon brands.

Unlock the Secret
 

We’re going to do something we’ve never done before: we’re taking you completely under the hood as we invest hundreds of thousands of dollars into building knitting.com into a major brand in the hobbies and crafts space.

Real-time, all from absolute scratch.

Each month you'll get a brand new 60-minute class that details the exact strategies we're using to build an entirely new brand from the ground up that you can apply to your new or existing brand.

Get the Secret Ingredients to Start & Grow Your Brand

 

  • How to select a great niche and analyze your competitors
  • How to develop new and innovative products
  • How to build and use content websites to send traffic (and sales) to your Amazon listings
  • Hiring, contracting, and scaling your team so you don’t have to do it all
  • How to use Traction and EOS to set your company vision and goals for ultimate success
  • And more

Whether you’re starting your brand completely from scratch or have a well established 7-figure brand, you’ll get the Secret Sauce to make your brand a success.

Amazon: Bigger Opportunity but More Competition (Especially from China)

 

Amazon’s revenue has nearly tripled over the last five years and third-party sellers have seen the benefits of that growth. But what most of the YouTube ads won’t tell you is that competition has grown just as fast on Amazon.

That increase in competition has come largely from China. Today, around 60% of third-party sellers are from China. Chinese sellers have lower costs of products, lower costs of labor, and quicker product development times.

Over the last several years of launching multiple 7-figure brands we’ve learned one of the keys to succeeding on Amazon today is differentiating yourself from Chinese competitors. With your Secret Sauce membership we’ll show you exactly how we rank ahead of foreign competitors who have certain cost advantages over us.

Case in point: we currently run 5 brands, and here are our revenue numbers for the past 12 months:

We’ve also sold multiple brands over the years including:

Sold in 2016

Sold in 2019

In 2017, we started a started another brand from scratch, and this has been our revenue trajectory:

Get the Secret Sauce

The Content-First Recipe That Just Works

 

Once you’ve chosen a niche and developed solid products, you’ll need to send traffic to your Amazon listings to kickstart the Amazon traffic-and-revenue flywheel.

You can spend a bunch of money on Facebook and Google Ads, but we prefer a much better alternative: building content-based authority websites that we own and support our products brands.

We know that this strategy works, and we want to share the entire thing with you.

But we won’t just give you courses to go through. Instead, we’re going to take you under the hood as we build our newest project:

This is a completely new brand we’re going to build from the ground up, and turn it into a major brand in the hobbies and crafts space.

You’ll see everything in real-time:

  • Strategies we use for niche selection, product development, keyword research, and more
  • Our wins and challenges; things that work and things that don’t
  • Our revenue numbers

Complete transparency. You won’t learn just the theory, you’ll get the actual, practical strategies you can actually apply to your own brands as well.

Access a New Mini-Class Each Month

 

Each month we’ll deliver you a 60 minute mini-class on one particular aspect of our business that we’re working on that you can apply to your business at the same time.

 

February 2022

Niche Selection and Competitor Analysis

 

Nothing will impact your success more than the niche you choose. Too broad and you’ll be swamped by competition, too narrow and you’ll hit a ceiling for product development. We’ll show you the tools we use to identify low competition niches both for product development and also content development. We’ll show you the exact criteria we’ve used when launching all of our brands including Knitting.com.

March 2022

Incremental Product Improvements for Big Returns

 

We’ll show you exactly how we identify our first products when launching a brand, specifically focusing on identifying areas where we can make easy improvements to existing products to give us a competitive advantage. We’ll discuss feasible and non-feasible product changes that you can make and how to create intellectual property for your brand that can keep away the competition.

April 2022

Working with Contractors, Hiring, and Scaling Your Team

 

Some people only hire full-time employees and some prefer only to work with contractors & agencies. Regardless, we’ll give you tips for both. We’ll show you how to find the best employees both locally and overseas and we’ll also give real-world advice for working with agencies and contractors, including which areas you should never outsource and which you should always.

Monthly Updated Email with Real Numbers and Tips

 

Each month you’ll also get in your inbox an exclusive monthly email that breaks down the exact revenue numbers of each of our brands, including knitting.com. We’ll show you exactly what is (and isn’t!) working in all of the brands we operate so you can apply these strategies to your brand.

BONUS! Access to Our Entire Library of Past Secret Sauce Webinars

 

Along with getting access to a completely new mini-class each and every month that’s released real time in conjunction with the development of knitting.com, you’ll also get immediate access to nearly 50 additional mini classes completely free.

Previous Secret Sauce mini-classes include everything from using Instagram to build your audience, managing stock-outs with the current supply chain issues, advanced Amazon PPC topics and more. Here’s a preview of some of the classes:

What you'll get in a glance:

Monthly Secret Sauce Classes

Monthly classes on one particular aspect of our business that we’re working on as we build knitting.com into a major brand in the hobbies and crafts space.

Brands Revenue and Strategies Report

Monthly breakdown of the exact revenue numbers of each of our brands, including knitting.com. Plus tips and strategies for what's working (and what's not).

Previous Secret Sauce Webinars

Learn everything from using Instagram to build your audience, managing stock-outs with the current supply chain issues, advanced Amazon PPC topics.

Get the Secret Sauce

Frequently Asked Questions

Your choice of subscription

Choose an option that’s flexible for you.

Secret Sauce Monthly

$29.99/mo

billed monthly

  • Instant access to our full Secret Sauce library

  • View recordings of future Secret Sauce webinars

  • Exclusive monthly Brand Report email with real numbers, tips, and tricks

  • Renewed monthly

GET THE SAUCE

SECRET SAUCE ANNUAL

$16.50/mo

billed annually at $199 / year

  • Instant access to our full Secret Sauce library

  • View recordings of future Secret Sauce webinars

  • Exclusive monthly Brand Report email with real numbers, tips, and tricks

  • Renewed annually

GET THE SAUCE

EcomCrew Premium

$166/mo

billed annually at $1999 / year

  • Instant access to our full Secret Sauce library
  • Access to 6 full-length courses

  • Unlimited 1-on-1 email support

  • Private Facebook group

  • In-person and virtual masterminds

JOIN PREMIUM

About Mike and Dave

We are recognized ecommerce leaders and frequent industry speakers at events. Each year we sell over 8 figures annually and have sold businesses for over $1 million. More importantly, we're passionate teachers dedicated to building sustainable ecommerce brands.